#95: Iris Saar Isaacs: How I grew a jewellery business to be a global success
"I don't think you should invest money in it."
Iris, the founder of inSync Design, shares her journey of starting and growing her contemporary jewellery business. She stumbled upon her niche market of museum stores and quickly gained success by creating unique and brightly coloured brooches. Over time, she expanded her product range and started selling online. Iris emphasizes the importance of taking breaks and stepping back to reassess when feeling overwhelmed. She also highlights the power of email campaigns and customer reviews in driving sales. Iris's definition of success has shifted to prioritizing a balanced lifestyle and customer satisfaction.
Takeaways
- Finding a niche market can lead to unexpected success.
- Taking breaks and reassessing can help overcome overwhelm and stress.
- Email campaigns and customer reviews are effective marketing tools.
- Success should be defined by personal fulfilment and a balanced lifestyle.
At a glance
00:48 Starting inSync Design
03:12 Early Success and Expansion
06:05 Finding the Niche Market
08:29 Current Project: Leather Trays
10:50 Dealing with Overwhelm and Stress
12:28 Transitioning to Online Sales
14:37 Effective Email Campaigns
19:22 Social Media Strategy
23:56 Redefining Success and Growth
27:31 Advice for Overwhelmed Business Owners
About the Guest
Iris, the founder of inSync Design, boasts an impressive track record in the design industry. With over 23 years of experience as a small business owner and 17 years dedicated specifically to inSync design, Iris has made a significant mark in the field.
Her talent and expertise have been recognized with 10 international awards, and her creations have graced the pages of numerous international magazines. Notably, inSync designs have been worn by SBS news readers and female politicians on multiple occasions, cementing their reputation for elegance and sophistication. Additionally, Iris's work has been featured in 9 prestigious international design books.
