Does any of this sound familiar?
- Social media overwhelms me
- I don't know where to get started to use it to grow my business
- I feel like it's a waste of time
- I have not gotten great results from it yet
- I don't have a lot of time and am struggling to find a plan that works for me
- I think I am getting results - how do I know?
- I am ready to get started with (or get better at) ads and just want a really simple formula I can follow so I don't waste money
🙌 You're in the right spot!
Here's how to reach your customers through Facebook and Instagram
👋 Hi - I'm your trainer Heather Porter.
I often talk about using the Customer Journey to get leads and grow your business because it helps you share the right message to the right person at the right time.
That means you need to use different types of content to attract people based on how well they know about their problem and what you offer.
No matter whether you sell products or services, do you have a systemised way to make sure you know what content to post on Facebook and Instagram?
Most business owners don't and have a reactive way of posting where they think "Oh no, I have not posted in a while and I better just put something up."
You will leave our session knowing:
- What’s working now on Instagram and Facebook (plus some amazing content creation tools even Facebook recommends)
- How to map out the customer journey in your organisation and develop the right content at the right time
- What and when to post to get the best results (you get loads of topic ideas plus 2 tools that basically write your captions for you!)
- A simple ads formula to target each step in your customer journey using boosted or promoted posts
🎁 Plus if you show up live you get access to 2 gifts:
- A content creation checklist so you nail each step in the customer journey
- A video training on how to use ads manager (if you want to go beyond boosted posts)
A little more about me...
I'm Heather Porter - an entrepreneur, consultant and speaker who specialises in digital marketing for SMEs who are ready for growth. Is that you?
I'm Founder of Website Love (yep, the site you're on now). We build websites, do social media marketing and offer digital marketing training.
I'm also an Amazon Kindle #1 bestseller, co-author of 4 business books, host of the podcast 'The Hustle Rebellion' and trainer of 'That Social Media Show' on the Bizversity business app used in over 100 countries.
I'm also 1 of 9 Facebook Community Trainers in Australia and New Zealand where I teach the “Boost with Facebook” program to small businesses nationally, and am a Facebook certified media buying professional.