A Simple Guide to SEO (Search Engine Optimization)

Are you struggling to get visitors to your website? It might be because you are missing a few important SEO fundamentals.

What is (SEO) or Search engine optimization?  It’s the process of improving the quality and quantity of visitors to your website from search engines.

Here is your SEO checklist:

  • Make your website load fast:
    Get good hosting in the country of most of your visitors, optimise your images so they are small file sizes and make sure you have up to date plugins, themes and page builders – if your site was built over 3 years ago you might have scripts and code slowing your it down.
  • Use the right keywords:
    Find out what people search for on Google when it comes to what you sell and use these phrases throughout your site
  • Focus on getting return visitors:
    This proves to Google that your site is trustworthy and valuable. Just keep sharing your content in newsletters and on social media
  • Get your visitors to stick around:
    The longer they spend on your site and the more pages they visit shows Google your site is valuable. A good way of doing this is with the next point…
  • Publish fresh ongoing content:
    This means you have the possibility to show up in search results more often and have something to promote to get those return visitors
  • Create your ‘Google My Business’ listing
    This is how Google sends you local traffic and you can get reviews
  • Submit your site map to Google
    This is a list of all of the pages on your site so Google can easily show them in the search results
  • Cross link to other pages on your site
    Link to other pages or blog posts on your site using keywords as a link instead of “click here”
  • Get links into your site from other places
    Do guest posts and create content so valuable that other sites want to link to yours
  • Name your images with your keywords
    Instead of 123.jpg use your keywords so Google knows what the image is about
  • Make sure your content is easy to understand
    It should be written in plain English, scannable,
    use headline text, short paragraphs and images throughout

Are you ready to make your website more Google friendly?
Start with our WordPress Website Care Package.